The firm that calls back first wins the case.
Not the best firm. The first one. Your next client filled in a form at 7pm on a Friday — and by Saturday morning they’d contacted two more firms. I build law firm websites wired to AI intake that answers in seconds, qualifies the matter, and books the consultation. 24/7, conflict-check safe, and it never gives legal advice.
Free 20-minute call. No pitch, no obligation.
“I was rear-ended on Sunday. Do I have a case?”
Thanks for reaching out — I’m sorry that happened. I can’t advise on your case, but I can get you in front of one of our attorneys. Were you injured, and was a police report filed?
“Yes to both. Report was filed Sunday night.”
Understood. Attorney Reed handles personal injury. She has Monday 9:30am or 2:15pm — which suits?
Legal intake breaks after 5pm.
Prospective clients don’t have legal problems during office hours. They have them after a car accident on a Sunday, after an arrest at midnight, after a letter arrives on a Saturday. That’s when they search — and that’s when they contact three firms at once.
Whoever responds first usually gets the matter. Not because they’re the better firm, but because a distressed person stops searching the moment someone competent replies.
Your website isn’t losing you the client. Your response time is.
Meanwhile your paralegal is doing intake between actual work, your associates are in court, and the form submissions sit in an inbox until Monday morning.
The AI never practises law.
This is the first question every partner asks, so here’s the answer up front: the system gathers information. It never gives legal advice, never quotes an outcome, and never opines on a matter.
No legal advice, ever
It collects facts and books a consultation. Anything approaching advice is routed to you, not answered.
Conflict-check safe
It captures the parties involved before anything substantive is discussed — so your conflict check happens where it should: with a human, before a relationship forms.
Confidentiality respected
Scoped and handled with your obligations in mind — not a generic chatbot bolted onto a contact form.
No guarantees, no predicted outcomes, no “we’ll win your case.” Your bar’s advertising rules constrain the copy and the AI’s script alike.
You set the boundaries
You decide which questions the intake asks, what it never says, and when a human takes over. Nothing goes live until you sign off on the script.
Reviewed before launch
Every automated message and page is reviewed against your compliance requirements before it goes live — and you get the final read.
The design principle: it knows what it doesn’t know. That constraint is the product, not a limitation of it.
Intake that runs while you're in court.
They land
AI answers in seconds
It qualifies
Consultation booked
Clean handoff
Total time from enquiry to booked consultation: under 60 seconds. Even at 2am.
The practice area changes the questions. Not the machine.
Personal Injury
The fastest-moving intake in legal. Speed decides it — often within the hour.
Family Law
Sensitive, urgent, and rarely 9-to-5. The first calm reply usually wins the client.
Criminal Defence
Arrests don’t wait for office hours. Neither does the family making the call.
Estate Planning
Long consideration, easy to lose to silence. Follow-up is the whole game.
Immigration
Deadline-driven, high volume, and often multi-lingual intake.
Employment
High enquiry volume that needs qualifying before it ever reaches a fee-earner.
What partners usually say first.
“We already have a receptionist.”
Good — this doesn’t replace them. It covers the 128 hours a week they don’t work, and hands them qualified matters instead of message slips.
“Our clients want a human.”
They do. They also want an answer. Instant acknowledgement plus a booked consultation with a real lawyer beats a voicemail every time.
“We're not a tech firm.”
You don’t touch any of it. You show up to consultations that are already in your calendar.
Firms that book more.
A few recent law firm builds — websites wired to AI intake, measured by consultations booked, not design awards. Demo names shown; real case studies on request.
Marlowe & Finch
Whitaker Law Group
Castellano Legal
Questions firms ask first.
No. It collects facts and books consultations; anything approaching legal advice is routed to you. Every script is
reviewed against your compliance and bar advertising rules before launch.
It captures the parties involved before anything substantive is discussed, so your conflict check can run before
you’re ever exposed.
It sounds like your firm — trained on your practice areas, your tone and your boundaries. Anything it can’t
handle goes to a human with the full conversation attached.
It books into your calendar and integrates with common legal CRMs and case-management systems on the
higher tier.
Fully. You decide the questions it asks, what it never says, and when a human takes over.
Straightforward pricing. no surprises.
Every engagement is built to pay for itself in signed cases. Fixed quote before we start — no hidden fees, no lock-in.
Trade Website
- Fast, mobile-first site
- Services & service-area pages
- Quote request + click-to-call
- Local SEO + map schema
- 1 round of revisions
Website + Missed-Call AI
- Everything in Trade Website
- Missed-call text back in seconds
- Quote capture & qualification
- Books to your calendar
- Automatic lead follow-up
- Reminders that cut no-shows
Multi-Crew / Franchise
- Everything in + Missed-Call AI
- Multi-location crew routing
- CRM / field-service integrations
- Review-generation automation
- Ongoing optimization
Local SEO Growth from $500/mo
Ongoing · cancel anytime
- Google Business Profile optimization
- Reviews engine (AI-triggered)
- “Near me” & map-pack rankings
- Citations & NAP consistency
- Local & service-area content
- Monthly rankings → booked-calls report
If the first concept isn’t right, walk away — no invoice, no hard feelings. Every monthly plan includes AI tuning, follow-up optimization, CRM upkeep, and a monthly booked-lead report. Cancel anytime — no lock-in.
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