The firm that calls back first wins the case.
Not the best firm. The first one. Your next client filled in a form at 7pm on a Friday — and by Saturday morning they’d contacted two more firms. I build law firm websites wired to AI intake that answers in seconds, qualifies the matter, and books the consultation. 24/7.
Free 20-minute call. No pitch, no obligation.
“I was rear-ended on Sunday. Do I have a case?”
Thanks for reaching out — I’m sorry that happened. I can’t advise on your case, but I can get you in front of one of our attorneys. Were you injured, and was a police report filed?
“Yes to both. Report was filed Sunday night.”
Understood. Attorney Reed handles personal injury. She has Monday 9:30am or 2:15pm — which suits?
Legal intake breaks after 5pm.
Prospective clients don’t have legal problems during office hours. They have them after a car accident on a Sunday, after an arrest at midnight, after a letter arrives on a Saturday. That’s when they search — and that’s when they contact three firms at once.
Whoever responds first usually gets the matter. Not because they’re the better firm, but because a distressed person stops searching the moment someone competent replies.
Your website isn’t losing you the client. Your response time is.
Meanwhile your paralegal is doing intake between actual work, your associates are in court, and the form submissions sit in an inbox until Monday morning.
The AI never practises law.
This is the first question every partner asks, so here’s the answer up front: the system gathers information. It never gives legal advice, never quotes an outcome, and never opines on a matter.
No legal advice, ever
It collects facts and books a consultation. Anything approaching advice is routed to you, not answered.
Conflict-check safe
It captures the parties involved before anything substantive is discussed — so your conflict check happens where it should: with a human, before a relationship forms.
Confidentiality respected
Scoped and handled with your obligations in mind — not a generic chatbot bolted onto a contact form.
No guarantees, no predicted outcomes, no “we’ll win your case.” Your bar’s advertising rules constrain the copy and the AI’s script alike.
You set the boundaries
You decide which questions the intake asks, what it never says, and when a human takes over. Nothing goes live until you sign off on the script.
Reviewed before launch
Every automated message and page is reviewed against your compliance requirements before it goes live — and you get the final read.
The design principle: it knows what it doesn’t know. That constraint is the product, not a limitation of it.
Intake that runs while you're in court.
They land
AI answers in seconds
It qualifies
Consultation booked
Clean handoff
Total time from enquiry to booked consultation: under 60 seconds. Even at 2am.
The practice area changes the questions. Not the machine.
Personal Injury
The fastest-moving intake in legal. Speed decides it — often within the hour.
Family Law
Sensitive, urgent, and rarely 9-to-5. The first calm reply usually wins the client.
Criminal Defence
Arrests don’t wait for office hours. Neither does the family making the call.
Estate Planning
Long consideration, easy to lose to silence. Follow-up is the whole game.
Immigration
Deadline-driven, high volume, and often multi-lingual intake.
Employment
High enquiry volume that needs qualifying before it ever reaches a fee-earner.
What partners usually say first.
“We already have a receptionist.”
Good — this doesn’t replace them. It covers the 128 hours a week they don’t work, and hands them qualified matters instead of message slips.
“Our clients want a human.”
They do. They also want an answer. Instant acknowledgement plus a booked consultation with a real lawyer beats a voicemail every time.
“We're not a tech firm.”
You don’t touch any of it. You show up to consultations that are already in your calendar.
Firms that book more.
A few recent law firm builds — websites wired to AI intake, measured by consultations booked, not design awards. Demo names shown; real case studies on request.
Marlowe & Finch
Whitaker Law Group
Castellano Legal
Clear pricing, no surprises.
Every engagement is built to pay for itself in signed cases. Fixed quote before we start — no hidden fees, no monthly retainers.
Firm Website
- Fast, mobile-first firm site
- Up to 5 pages + practice areas
- Attorney bios & contact form
- On-page SEO + local schema
- 1 round of revisions
Website + AI Intake
- Everything in Firm Website
- 24/7 AI intake, trained on your practice areas
- Qualifies & books consultations to your calendar
- Conflict-safe question flow + human handoff
- Calendar & CRM wiring
- Compliance review before launch
Multi-Office
- Everything in Website + AI Intake
- Multi-location / multi-practice setup
- Multilingual intake
- Case-management integrations
- Ongoing optimization & support
Questions firms ask first.
No — and that’s a hard boundary in the build, not a setting someone can toggle. It collects facts and books consultations. Anything approaching advice is escalated to you with the full conversation attached. You approve the script before it goes live, and your compliance counsel should review it too.
It captures the parties involved at intake, before any substantive discussion, so your conflict check happens where it belongs — with a human, before a relationship forms. The system flags and holds; it doesn’t decide.
The copy and the AI’s script are written to avoid guarantees, predicted outcomes and comparative claims. Rules vary by jurisdiction, so your compliance counsel reviews and signs off before launch. I build to your bar’s rules, not a generic template.
Scoped per firm: what the system sees, what it retains, and where it runs. If your obligations mean data can’t leave certain infrastructure, that’s designed in from the start rather than patched on later.
You don’t, during office hours. This covers evenings, weekends, and the times your receptionist is already on another call — which is when a great many legal enquiries actually happen. It hands them qualified matters rather than replacing them.
Seconds. That’s the whole point: response time, not firm quality, decides most first contacts. A distressed person stops searching the moment someone competent replies.
No. If your site already produces enquiries and you’re losing them afterwards, the intake layer bolts onto what you have — cheaper and faster. If enquiries aren’t arriving at all, that’s a site problem. The free audit tells you which one you have before you spend anything.
Personal injury, family, criminal defence, estate planning, immigration and employment most often — but the system is the same underneath. The practice area changes the questions it asks, not the machine.
Enquiries arrive but go cold? AI lead follow-up → · Enquiries not arriving at all? Conversion websites →
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