About Umair Sattar

I build websites &
AI systems that earn their keep.

I’m Umair, a web developer and AI automation specialist working remotely with businesses that live on booked appointments. For the last five years I’ve been obsessed with one question: how do we turn a website from a brochure into a growth machine?

Rated 5 out of 5
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Umair Sattar, conversion website and AI automation developer
“If the site doesn’t pay for itself, I didn’t do my job.”
CurrentlyBooking Q4 projects
0 +
Years in the game
0 h
Audit turnaround
0 /7
AI follow-up
No
Lock-in contracts
The Story

Five years. One obsession.

I started freelancing in 2020 with a simple belief: a great website should earn its rent. My first project was for a local coaching brand. Beautiful design, clean code, and absolutely zero leads. That taught me the lesson I’ve carried ever since: pretty isn’t the point. Revenue is.

Over the next couple of years I shipped sites for agencies, coaches, e-commerce founders, and SaaS teams across three continents. I got good at design, better at copy, and best at connecting the site to the systems behind it: the funnels, the follow-ups, the automations that actually turn clicks into booked calls.

In 2022, when AI finally became practical, I went all-in. I started wiring OpenAI, voice agents, and deep CRM automations into every build. The results changed overnight. Clients stopped chasing leads and started chasing capacity. That’s the work I do today: websites and AI systems that earn their keep.

Umair S.
Founder & builder
How I Work

Four principles I don’t compromise on.

These aren’t marketing words. They’re the filters every project runs through before it ships.

Strategy first

I don’t touch Figma until I understand your business, your funnel, and where the leaks are.

Obsessed with outcomes

Pretty pixels are easy. What I care about is the revenue line that moves after we ship.

Direct & transparent

No account managers, no jargon. You talk to the person building it, always.

Long-term partnerships

I measure success in years, not sprints. Most clients stay on retainer after launch.

The Journey

Milestones along the way.

2020

First freelance project

Shipped my first conversion site for a local coaching brand. It taught me that great design means nothing without a funnel.

2021

Design to funnel

Stopped selling pages and started selling funnels. The work shifted from how a site looks to whether it books anything.

2022

AI automation, seriously

Started wiring OpenAI, Zapier and Make into every build, so follow-up stopped depending on office hours.

2023

Agency partnerships

Became the go-to white-label partner for three boutique agencies. Launched the growth audit process.

2024

Voice AI & CRM systems

Built custom voice agents and deep CRM automations, so leads get qualified before anyone picks up a phone.

2025

One system, three layers

Today every build is one system: capture the enquiry, qualify it, and book it straight into the calendar.

Tools & Tech

The stack behind every build.

I pick tools based on the outcome, not the trend. Here’s what actually ships in my projects.

Next.js
Build
React
Build
WordPress
Build
Squarespace
Build
Wix
Design
OpenAI
AI
Claude
AI
n8n
Automate
Zapier
Automate
Make
Automate
HubSpot
CRM
GoHighLevel
CRM
Beyond the keyboard

I’m a person too, honestly.

When I’m not shipping sites or wiring up AI, I’m probably on a run, reading something thick, or somewhere warm with a bad cup of coffee that I’ll drink anyway.

☕

Specialty coffee

Usually a single-origin pour-over.

📚

Reading

Mostly business, some fiction.

🏃

Running

Half-marathons, slowly getting faster.

✈️

Travel

Slow travel, 1 city per month, minimum.

Enough about me. Let’s talk about you.

Grab a free growth audit or book a call. I’ll reply within 48 hours.