Service · Website ReDesign

A redesign for sites that don’t convert.

Your site isnʼt ugly. It just isnʼt booking anything. I rebuild around the funnel — diagnose why itʼs losing the job, fix the plumbing, and keep everything thatʼs already working. Same brand, same rankings, a completely different result.
Rated 5 out of 5
Built for service businesses · fixed quote before we start
fitcoach.io
+178%
more qualified leads
0
traffic cliff at launch
2–4 wks
typical turnaround
Keep
what already converts
Speed
the fastest single win
The Definition

What is a conversion website?

A conversion-focused redesign rebuilds a site around the action it should drive, rather than refreshing how it looks. A cosmetic redesign changes the paint. A conversion redesign changes the plumbing.

Most redesigns fail the same way: the new site looks better and converts the same, because nobody diagnosed why the old one wasnʼt working. The problem is rarely the palette. Itʼs a headline that names the company instead of the outcome, a call-to-action three scrolls down, proof buried on a separate page, a nine field form, and four seconds of load time. Swap the fonts and every one of those leaks survives—youʼve just repainted a house with bad plumbing.

So this starts with a diagnosis, not a mood board. I go through your site the way a prospect would—impatient, on a phone, half-distracted—and then the way a developer would, and I find where visitors actually drop. Some of it is obvious; a lot of it isnʼt, which is exactly why itʼs been costing you quietly for months. Only then does anything get designed.

Anything already converting stays exactly where it is; everything thatʼs leaking gets rebuilt around one clear job. You keep your brand, your content and—critically—your rankings, because every URL is mapped and redirected so thereʼs no traffic cliff at launch. The result isnʼt a prettier version of a site that didnʼt work. Itʼs the same business, finally presented in a way that books the work it was always capable of booking.

What You Get

A rebuild that fixes the leak, not the look.

A complete conversion website — strategy, design, copy guidance, and a fast, clean build. Every piece exists to turn a visitor into an enquiry on your calendar.

A leak audit first

Exactly where visitors drop, and
why, before a single thing is designed.

Keep what works

Pages that already convert donʼt get “improved” for the sake of a redesign.

Rebuilt around one action

Every page gets a single, obvious job — no more competing calls-to action.

Rankings protected

Full redirect map and URL parity, so thereʼs no traffic cliff at launch.

Speed rebuilt

Usually the single fastest conversion win hiding in an old build.

Content migrated

You donʼt have to rewrite your site just to move it across.

Recent Builds

Sites that performed.

A few conversion websites I’ve shipped recently — each one measured by results, not aesthetics.

Mobile UI Showcase

Northline Legal

booked intake in weeks.
+178%
qualified leads
Modern Workspace Setup

BrightSmile

Same traffic, filled the calendar.
+64%
revenue
Sleek minimal dark laptop mockup coding display UI design

Summit Studio

Redesign kept the brand, doubled enquiries.
+134%
qualified buyers
The Process

From idea to live site.

A proven four-phase process that gets you a high-converting site fast — without the chaos.

01

Diagnose

A prospect-then-developer teardown that names every leak before design starts — no guesswork
02

Keep & plan

 Lock whatʼs already converting, and plan the rebuild only where the site is losing the job.

03

Rebuild & migrate

New structure, protected URLs, content carried across, AI intake wired in if you want it.
04

4 Launch & watch

Redirects verified, rankings held, conversions tuned after go-live rather than left to chance.
The Other Half

A redesign fixes the door. It doesnʼt answer it.

If people arrive and leave without enquiring, the site was the problem and this fixes it. But if people enquire and you lose them afterwards, thatʼs a follow-up problem a rebuild canʼt solve—and spending on a redesign to fix it would be spending in the wrong place.

Thatʼs the AI layerʼs job: answering, qualifying and booking every enquiry the redesign now produces, so the fixed door actually leads somewhere.

Many redesigns come with it precisely because a site that now generates more enquiries needs something that can keep up with them, day and night.

See how AI lead follow-up works →

Pricing

own table · Local SEO Growth add-on included surprises.

Every package is built to pay for itself in booked jobs. Fixed quote before we start — no hidden fees. You see the design before you pay a cent of the build.

Refresh

from $2k
1–2 weeks
MOST POPULAR

Full Rebuild

from $4.5k
2–4 weeks

Rebuild + AI

from $7.5k
3–5 weeks
ADD-ON · ANY TIER

Local SEO Growth from $500/mo

Ongoing · cancel anytime

You see the design before you pay a cent of the build.

If the first concept isn’t right, walk away — no invoice, no hard feelings. Every monthly plan includes AI tuning, follow-up optimization, CRM upkeep, and a monthly booked-lead report. Cancel anytime — no lock-in.

FAQ

Common questions.

Not if itʼs done properly. Every existing URL is mapped and redirected, page structure and metadata carry across, and the new build ships SEO-ready. Rankings usually drop after a redesign because someone skipped the redirect map—thatʼs a process failure, not an inevitability, and itʼs the first thing I plan, not the last.

If people enquire and you lose them afterwards, thatʼs a follow-up problem and a rebuild wonʼt fix it. If people arrive and leave without enquiring, thatʼs the site. The free audit tells you which one you actually have before you spend a penny, so you fix the real leak instead of the visible one.

Yes, where it earns its place. Plenty of redesigns keep the brand and rework only the structure, hierarchy and calls-to-action. If the look is fine and the funnel is broken, we fix the funnel and leave the look alone. Youʼre not forced into a rebrand you didnʼt ask for.

Most land in 2–4 weeks depending on page count and how ready your content is. Because we migrate rather than start from a blank page, itʼs often faster than a brand-new build—and you approve the design before the build stage begins, so there are no surprises at launch.

It comes with you. Copy, images and pages are migrated, and anything thatʼs converting stays intact. Where a page is clearly underperforming Iʼll suggest a rewrite, but thatʼs a recommendation you can decline—not a condition of the project. You keep everything thatʼs working.

Either. If your platform serves you, we rebuild on it and keep your team’s workflow. If it’s actively holding you back—too slow, too fragile, impossible to edit—I’ll explain the trade-off and move you cleanly, with redirects and content intact, so the switch doesn’t cost you traffic.

Yes. On-page and technical SEO are rebuilt as standard—structure, schema, speed—and protected through the migration so you don’t go backwards. Actively growing local rankings afterwards is the optional Local SEO Growth retainer, but the redesign itself never leaves your SEO worse than it found it.

Almost always. Speed is usually the single biggest conversion win hiding in an old build—old themes, bloated plugins, and unoptimised images quietly cost you visitors before they read a word. Rebuilding lean often lifts conversions on its own, before any copy or design change.

Yes. Many clients start with a Refresh on the highest-traffic pages, see the lift in real numbers, then commit to the full rebuild with confidence. You’re never forced to redo the whole site at once, and phasing lets the earlier work help pay for the later work.

Then I tell you, and we don’t do one. Selling you a rebuild you don’t need is the fastest way to lose your trust and any referral you might have sent. The honest answer—“fix your follow-up, keep your site”—is worth far more to me than a single invoice.

Looks fine, books nothing? Let’s fix that.

Send me your site and Iʼll show you exactly where itʼs leaking the job — and whether a redesign or better follow-up is the real fix — free, within 48 hours.