I started freelancing in 2020 with a simple belief: a great website should earn its rent. My first project was for a local coaching brand — beautiful design, clean code, and absolutely zero leads. That taught me the lesson I’ve carried ever since: pretty isn’t the point. Revenue is.
Over the next couple of years I shipped sites for agencies, coaches, e-commerce founders, and SaaS teams across three continents. I got good at design, better at copy, and best at connecting the site to the systems behind it — the funnels, the follow-ups, the automations that actually turn clicks into booked calls.
In 2022, when AI finally became practical, I went all-in. I started wiring OpenAI, voice agents, and deep CRM automations into every build. The results changed overnight — clients stopped chasing leads and started chasing capacity. That’s the work I do today: websites and AI systems that earn their keep.