An enquiry arrives at 7pm Friday. Nothing happens until Monday. By then they’ve messaged three competitors and booked with whoever answered first. I wire in AI that answers, qualifies and books — in seconds, in your voice, day or night.
AI automation for a service business means software that handles a new enquiry the moment it arrives: it answers the question, asks what you’d ask to decide whether someone’s worth your time, offers real appointment times, and writes the whole thing into your calendar and CRM. It runs day and night, and it follows up on the people who go quiet.
It is not a chatbot bolted to a corner of your homepage. A chatbot answers. This qualifies and books — which is the only part that shows up in your revenue.
Three jobs, one system. Most tools do the first and stop.
Every enquiry gets a real reply immediately, whatever the hour and whichever channel it came through: site chat, form, email, SMS, WhatsApp, social DMs. No “we’ll be in touch.”
It asks what you’d ask: what they need, when, budget or scope, whether you even cover it. Wrong-fit enquiries get an honest answer instead of an hour of your time.
Real availability, offered on the spot. Confirmation, reminders that cut no-shows, and the full conversation written into your CRM so you walk in already knowing them.
Most enquiries don’t say no. They say nothing — and nobody chases, because chasing is nobody’s favourite job. The follow-up layer picks those up automatically: a message that references what they actually asked about, then another a few days later, then a last one that closes the loop politely. Same voice, same rules, no pestering.
This is where most of the recovered revenue comes from.
The fear everyone has about this, answered up front: done right, it protects your voice instead of flattening it.
Trained on how you write, what you offer and what you refuse — so leads feel your brand, not a script.
What it can promise, what it must never say, and exactly when it hands over to a human.
Nothing goes live until you’ve read the actual messages it will send. Not a demo — the real wording.
Anything outside its brief goes straight to you, flagged, with the full conversation attached.
It never pretends to be a person. That costs nothing and it’s the right call.
One switch, any time. No lock-in on the monthly plan either.
Nobody wants another system to log into. The layer sits behind the tools you already have.
Google Calendar, Outlook, Calendly, GoHighLevel, HubSpot, Pipedrive — bookings and the full conversation history written in automatically.
The steps that happen after the booking: quotes, intake forms, onboarding emails, invoices, Slack alerts, spreadsheet updates. Anything currently done by hand between two apps.
Where an API exists, it can be wired in — your job-management software, your practice system, your property feed. Where one doesn’t, we find the seam.
If your site already produces enquiries, keep it. The layer bolts onto what you have — WordPress, Wix, Squarespace, Webflow, a custom build, or no site at all if the leads come from ads and social. Usually live in about a week, and nothing about your site changes visually.
If the site itself is the leak, that’s a different job.
Most of that week is training it on your voice and getting your sign-off — not the technical build.
Every path an enquiry can take into your business, and exactly what you’d ask to decide if someone’s worth your time.
On your offer, your voice, your boundaries — and the rules for when it must hand over to you.
You read the actual messages it will send. Nothing goes live until you’re happy with the wording.
Monthly tuning against a booked-lead report showing what came in, what qualified, and what got booked.
This isn’t right for everyone, and I’d rather you knew before the call.
You already get enquiries — the problem is what happens next.
Fix the upstream problem first — I’ll tell you that on the call rather than sell you this.
This layer is only as busy as the enquiries reaching it. If your site isn’t producing them in the first place, the honest fix is upstream — the message, the path, the speed.
Priced by what you’ve already got. If your site works, you don’t need a new one — and the first column is the whole point of this page. Fixed quote before we start.
Ongoing · cancel anytime
Ongoing · cancel anytime
Prompts drift, integrations break, and your offer changes. Every plan includes AI tuning, follow-up optimisation, CRM upkeep and a monthly booked-lead report. Cancel anytime — there’s never a lock-in, and you can switch it off with one toggle.
From $2,500 to build and from $297/month to run. The monthly isn’t an upsell — AI genuinely needs managing: prompts drift, integrations break, and flows need tuning as your offer changes. Cancel anytime.
No. If your site already produces enquiries, the layer bolts onto it and nothing changes visually. A new site is only needed when the site itself is what’s stopping people enquiring.
Seconds, at any hour. Total time from enquiry to a booked call is typically under a minute — including at 2am on a Sunday, which is when a surprising share of enquiries arrive.
It’s trained on your language, your offers and your boundaries, and you approve the actual messages before anything goes live. It also never claims to be a human — it just answers well and hands over when it should.
It escalates to you with the full conversation attached, rather than guessing. You decide where that line sits when we set the rules.
Google Calendar, Outlook, Calendly, GoHighLevel, HubSpot and Pipedrive for booking and CRM; n8n and Make.com for the steps after; direct API integration where your industry software allows it.
No. A chatbot answers questions. This qualifies against your criteria, offers real appointment times, books into your calendar, writes to your CRM and follows up with the people who go quiet.
Usually about a week on an existing site, most of which is training it on your voice and getting your sign-off on the messages — not the technical build.
Any time, with one switch — and the monthly plan has no lock-in.
AI tuning, follow-up optimisation, CRM upkeep and a booked-lead report showing what came in, what got qualified and what got booked.
Send me your site and I’ll show you exactly where enquiries are going quiet — a written, prioritised plan in 48 hours, and you keep it whether we work together or not.
