Most sites that “aren’t working” don’t need replacing. They need the leaks closed and something wired in to catch the enquiry. I’ll tell you which one you’re looking at — in writing, in 48 hours, before you spend anything.
A website redesign is usually sold as a new look. It should be a fix for a measured problem. That means finding where visitors and enquiries actually drop — the message, the path, the speed, the follow-up — and changing only what’s costing you calls. Sometimes that’s a rebuild. Often it isn’t.
If two or more of these sound familiar, the teardown will find the rest — and tell you whether it’s a rewire or a rebuild.
People arrive and leave without a word. Nothing broke — nothing asked them to act.
Not what the visitor gets. Every second spent on that headline is a second you’re not selling.
Most of your visitors are on 4G. Past three seconds, most of them are already gone.
A phone-number change needs a developer, so nothing ever improves and small fixes wait months.
And that inbox is closed evenings and weekends — which is exactly when people enquire.
No structure Google can read, so every visitor has to be bought or referred.
The honest comparison. Most people arrive assuming the second one and leave buying the first — and I make more money on the rebuild, so take that recommendation for what it’s worth.
From $2,500 · about a week
Right when the bones are sound and the problem is what the site says and what happens after the click. Your site stays — same platform, same design language.
From $6,000 · 2–4 weeks
Right when you can’t edit it, it can’t rank, or it’s built on something you don’t own. Custom designed and custom written from scratch.
A redesign should never cost you what you’ve already earned. Redirects are mapped before anything moves.
Your domain and the rankings you already have · your brand and photography · any page that’s already earning traffic · your platform, where it’s sound · anything a customer would recognise you by.
Headlines that name you instead of the outcome · long forms and buried booking · anything slow · pages nobody reaches · and the silence that follows an enquiry at 7pm on a Friday.
Nothing gets rebuilt before we agree what’s actually broken.
Written, delivered in 48 hours, yours to keep — with the three fixes that would book you the most calls.
We decide together whether it’s a rewire or a rebuild. I’ll say when you don’t need the bigger one.
Copy, design and build — with redirects mapped first so the rankings you have survive the move.
The same numbers, re-run after launch. A rewire changes one variable, so the before/after is honest.
A redesign gets more people to raise their hand. It doesn’t answer them. Someone enquires at 7pm on a Friday and nothing happens until Monday — by then they’ve messaged three competitors and booked with whoever answered first.
That’s the half most developers don’t do.
Custom design, copywriting and SEO basics are included in every option, and your rankings are protected either way. Fixed quote before we start, paid in two instalments.
Ongoing · cancel anytime
Ongoing · cancel anytime
If the first concept isn’t right, walk away — no invoice, no hard feelings. And if the teardown says you don’t need a redesign at all, that’s what it says. Paid in two instalments: half at kick-off, half before launch. Cancel any monthly plan anytime.
A rewire starts at $2,500 and a full rebuild at $6,000 on a platform build; custom-coded starts at $4,500 and $9,000. Which one you need is decided by the free teardown, not by a sales call — and you keep the teardown either way.
Not if it’s done properly. Redirects are mapped before anything moves, existing URLs are preserved where they’re earning, and pages that already rank get improved rather than replaced.
A rewire is usually about a week. A full rebuild is 2–4 weeks on a platform, or 4–6 weeks custom-coded. Both start with the same 48-hour written teardown, so you know what you’re buying before anything begins.
Yes, in most cases. If you’re on WordPress, Squarespace, Wix or Webflow and the platform isn’t the ceiling, we work where you are. I’ll say plainly if it is the ceiling — and if a marketplace or a genuinely complex application is what you need, that’s a custom-coded build instead.
Then that’s what it says, and you’ve lost nothing. It happens often enough that I’d rather tell you than sell you a rebuild you didn’t need — and the written plan is yours to act on however you like.
A rewire changes the message, the path to enquiry, and what happens in the 30 seconds after someone raises their hand — your site stays. A rebuild replaces the site entirely, and is the right call when you can’t edit it, it can’t rank, or you don’t own it.
Send me your site and I’ll tell you honestly — rewire, rebuild, or leave it alone. A written, prioritised teardown in 48 hours, and you keep it whether we work together or not.
