Portfolio / FitCoach
Coaching
Case Study
FitCoach — a funnel that fills the calendar.
A full redesign and lead-nurture automation that took an online coaching brand from a trickle of leads to a booked calendar — in just six weeks.
fitcoach.io
+178%
qualified leads
+41%
booked calls
2.8×
faster load speed
96%
lead capture rate
Client
FitCoach
Industry
Online Coaching
Timeline
3 weeks
Year
2024
Services
Website · Funnel · AI Follow-up
The Challenge
A pretty site that barely worked.
- A beautiful but brochure-like site that generated almost no leads.
- Inbound interest went cold with zero follow-up in place.
- Slow load times causing visitors to bounce before converting.
- No way to qualify leads before they reached the calendar.
The Approach
From brochure to a lead machine.
01
Funnel-first audit
I mapped the entire visitor journey and pinpointed exactly where leads were leaking — then redesigned around a single goal: booked calls.
02
Conversion rebuild
A fast, conversion-focused site with a clear value proposition, social proof, and a frictionless path to the booking form.
03
AI follow-up automation
Instant AI replies, lead qualification, and automated SMS/email sequences that nurture every inquiry until it books.
The Results
Numbers that moved the needle.
- Qualified leads jumped 178% within the first six weeks.
- Booked calls rose 41% as the funnel stopped leaking.
- Page load time dropped to 1.4s, cutting bounces.
- 96% of inbound inquiries were captured and nurtured.
★★★★★ Rated 5 out of 5
“Umair rebuilt our site and within six weeks our booked calls tripled. The automation he set up literally works while we sleep.”
S
Sarah Mendez
Founder, FitCoach
The Build
Pages & screens from the project.
New homepage
Landing
Booking flow
Funnel
Programs grid
Pages
About & story
Pages
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